Brands have begun to test the waters of the NFT scene by minting their own NFTs and adopting some strategies. However, many of these are barely scratching the surface and without significant effort to drive value into their NFTs their projects often become forgotten. With a launchpad and incubation service, the solution to this problem and a complete approach to NFTs from idea to execution can be offered as a service. This would cut down greatly on the cost, time and effort that brands would otherwise need to invest.